Grandiflora

Jan 2025

Grandiflora explores the intersection of botanical artistry and fashion in this multi-part editorial series titled Special Projects. The work leans into a blend of high-fashion portraiture and commercial still life, utilizing a soft light aesthetic to highlight organic textures against stark, controlled backgrounds. Photographer Seung Rok anchors the series, capturing both human subjects and floral-infused product shots with a precise, clean eye. The visuals incorporate styling from Ria Kamat Shetty, who layers architectural silhouettes and fabric details alongside the brand's signature floral arrangements. With make-up by Jaque Di Condio, the project balances technical analogue film qualities with a deliberate, moody chiaroscuro approach.

Editorial, Vertical, Clean

Editorial