Grandiflora: Special Projects

Jan 2025

Grandiflora presents Special Projects, an editorial campaign bridging the worlds of floral design and high-fashion portraiture. The series explores the intricate interplay between botanical forms and human subjects, utilizing a clean, deliberate aesthetic to emphasize texture and silhouette. Through a series of vertical compositions, the imagery leans into analogue film techniques and soft, natural light to create a moody, cohesive visual language. Photographer Seung Rok anchors the project, collaborating with fashion stylist Ria Kamat Shetty to weave floral elements into the wardrobe and set design. The campaign features a mix of detailed still life photography and portraiture, with make-up artist Jaque Di Condio maintaining a refined, understated approach to beauty. The work is captured across various environments, ranging from moody, chiaroscuro-inspired studio setups to the natural, rustic atmosphere of a florist shop.

Editorial, Vertical, Clean

Editorial