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San Francisco Zoo: This is Huge - Elephant Valley Opens March 5th - 15

Date

Mar 2026

Description

The San Francisco Zoo introduces its new Elephant Valley exhibit through a 15-second television spot produced by Hungryman and creative agency The Shipyard. The campaign focuses on the anticipation surrounding the opening, capturing genuine reactions from visitors as they encounter the animals in their new habitat. The creative direction emphasizes live-action sequences framed through rustic architectural elements to create a sense of scale and discovery. The project utilizes natural light to convey a warm, cinematic aesthetic throughout the outdoor scenes.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Color
Camel
Jet Black
Background

Forest

Context

Advertising Campaign, TVC / TV Commercial

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