Samsung: Please Don't Go
Brand
Date
Aug 2023
Description
Samsung’s commercial for the Galaxy Z Fold5 highlights the device’s versatile form factor through a series of daily interactions. The film follows a user transitioning between gaming, sketching, and multitasking, emphasizing the foldable display’s adaptability in both indoor and outdoor settings. Shot with a focus on clean, live-action technique, the production utilizes slow motion and smooth tracking shots to showcase the device's technical capabilities. The visual narrative is defined by a warm palette that bridges intimate domestic environments with high-angle urban perspectives, anchored by sound design from JSM Music.
Style
Horizontal, Commercial, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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