Samsung: Owning The Night - NFA
Brand
Date
Nov 2025
Description
Samsung’s Owning The Night campaign showcases the low-light camera capabilities of the Galaxy S7 smartphone within a dynamic social setting. The commercial focuses on the device's performance during a nighttime house party, capturing candid moments through features like wide selfie modes and faster focus. Developed by the team at Big Spaceship, the film utilizes a live-action technique to translate the energy of a domestic gathering into a cinematic format. The aesthetic leans into a nostalgic 1980s visual palette, complemented by custom music and sound design from MAS-Music and Strategy.
Style
Horizontal, Cinematic, 1980s, Nostalgic
Industries
Color
Jet Black
Medium Grey
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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