Samsung: Owning the Memories
Brand
Date
Dec 2025
Description
Samsung highlights the capabilities of the Gear 360 camera in this commercial campaign, 'Owning the Memories.' The narrative follows a woman capturing spontaneous moments during an outdoor beach gathering, emphasising the integration between the 360-degree camera and smartphone mobile control. Developed with Big Spaceship, the spot focuses on user interaction and the fluidity of digital content creation. The production leans into a clean, horizontal live-action technique, utilising natural lighting and soft colour grading to document group activity. The project includes original music and sound design by MAS-Music and Strategy.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Powder Blue
Crimson
Pure White
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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