Samsung: Commotion Blink
Brand
Date
Jun 2023
Description
Samsung’s Commotion Blink campaign captures a singular, paused moment within a bustling cafe environment. The film utilizes live-action technique and natural light to frame a scene where patrons and staff halt mid-action, drawing attention to a shared, spontaneous surprise. The spot features a barista mid-pour at a wooden table, surrounded by diners in a space detailed with large glass windows and potted plants. Post-production for the commercial was handled by Apache.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Charcoal
Beige
Navy
Background
Café
Context
TVC / TV Commercial
Associated creatives
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