Samsung: Big Game
Brand
Date
May 2023
Description
Samsung showcases the capabilities of its mobile hardware in this high-energy commercial for the Big Game campaign. The spot explores the intersection of high-performance gaming and portable technology, balancing immersive 3D render / CGI combat sequences with live-action shots of users interacting with tablet displays. Featuring sound and music production by JSM Music, the project uses a polished, cinematic aesthetic to emphasize the responsiveness and visual fidelity of the devices. The execution highlights the immersive nature of current mobile entertainment platforms.
Style
Horizontal, Cinematic, Polished
Techniques
3D render / CGI
Industries
Context
TVC / TV Commercial
Associated creatives
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