Salvatore Ferragamo: La Prima Impressione
Brand
Date
Feb 2026
Description
Salvatore Ferragamo presents 'La Prima Impressione,' a fashion campaign directed by Antoneta Alamat Kusijanović under the creative direction of Maximilian Davis. The work leans into a clean, commercial aesthetic, spotlighting the brand's latest eyewear and leather accessories through a series of portrait and full-body compositions. Featuring talent Christy Turlington, the imagery highlights textured layering—combining tailored wool, glossy leather, and structural silhouettes. Shot in natural light, the series emphasizes a warm palette and crisp, vertical framing to focus on the interplay between garment precision and accessory detail, with styling by Lotta Volkova.
Style
Vertical, Warm, Clean, Editorial
Techniques
Natural light
Context
Advertising Campaign
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