Salvatore Ferragamo
La Prima Impressione
Brand
ProjectLa Prima Impressione
Date
Feb 2026
Description
Salvatore Ferragamo presents 'La Prima Impressione,' a fashion campaign that emphasizes tailored silhouettes and high-end accessories. Under the creative direction of Maximilian Davis, the visuals focus on a refined interplay of color and texture, from polished leather bags to structured wool outerwear. The project features models Christy Turlington in an outdoor setting, with photography and direction by Antoneta Alamat Kusijanović. The campaign utilizes natural light and a clean composition to highlight the collection's details against a crisp, architectural backdrop. Stylist Lotta Volkova complements the look with sharp, modern tailoring.
Style
Vertical, Commercial
Techniques
Natural light
Color
Scarlet
Context
Advertising Campaign
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