Salvatore Ferragamo presents 'La Prima Impressione,' a fashion campaign directed by Antoneta Alamat Kusijanović under the creative direction of Maximilian Davis. The work leans into a clean, commercial aesthetic, spotlighting the brand's latest eyewear and leather accessories through a series of portrait and full-body compositions.
Featuring talent Christy Turlington, the imagery highlights textured layering—combining tailored wool, glossy leather, and structural silhouettes. Shot in natural light, the series emphasizes a warm palette and crisp, vertical framing to focus on the interplay between garment precision and accessory detail, with styling by Lotta Volkova.
