Salvatore Ferragamo: Fall-Winter 2025 Campaign

Aug 2025

Salvatore Ferragamo presents the Fall-Winter 2025 campaign, capturing the season's collection through an editorial lens. Photographed by Craig McDean, the project features model Mariacarla Boscono in a series of images that balance sculptural garment textures with the neutral, classical architecture of a European villa. The campaign highlights the collection's focus on material quality, from fringe-adorned crimson dresses to glossy patent leather footwear. With creative direction by Maximilian Davis and styling by Lotta Volkova, the imagery leans into a soft, warm aesthetic. The compositions utilize natural light to emphasize tactile details and polished silhouettes, set against terracotta flooring and historical interiors. The campaign presents the brand's latest accessories and apparel, showcasing an interplay between structured design and relaxed poses.

Vertical, Warm, Editorial

Advertising Campaign