Salesforce This Is A Mask 2021

About

Salesforce delivers a narrative-driven brand film, This Is A Mask, which chronicles the collaborative effort behind remote logistics and supply chain problem-solving. Centered on the pivot to sourcing personal protective equipment, the project documents virtual coordination between professional teams and global stakeholders. The production captures a range of home and corporate office environments through a cinematic lens. By utilizing natural lighting and a polished live-action technique, the film focuses on the practical mechanics of cross-functional team adaptability. Produced by Kaboom Productions with post-production and visual effects from BANG Creative, the work emphasizes the technical and interpersonal elements of operational crisis response.