Brand
ProjectBrand Identity

Salesforce Brand Identity 2026
Associated creatives
Tags
Description
A dynamic 3D rendered brand identity composition created for Salesforce by Athletics, Laura Sirvent, and Jelly. At the center sits a tactile, fuzzy blue spherical character wearing dark black sunglasses. Surrounding the hero figure are various stylized digital assets and icons, including a silver lightning-bolt compass, an iridescent padlock with keys, a pearlescent unicorn bust, a paintbrush with multicolor bristles, a robotic hand, and a magnifying glass revealing a blue eye. The elements float dynamically against a clean light blue background with glossy and tactile surface finishes.
Style
Horizontal, Commercial, playful, Glossy, Tactile
Techniques
3D render / CGI
Industries
Enterprise & B2B Software
Color
Silver (20%)
Royal Blue (40%)
Background
Gradient
Context
Advertising Campaign