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3D rendered illustration of a blue fuzzy character in sunglasses surrounded by icons including a padlock, compass, unicorn, and paintbrush.

Salesforce Brand Identity 2026

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Tags

Description

A dynamic 3D rendered brand identity composition created for Salesforce by Athletics, Laura Sirvent, and Jelly. At the center sits a tactile, fuzzy blue spherical character wearing dark black sunglasses. Surrounding the hero figure are various stylized digital assets and icons, including a silver lightning-bolt compass, an iridescent padlock with keys, a pearlescent unicorn bust, a paintbrush with multicolor bristles, a robotic hand, and a magnifying glass revealing a blue eye. The elements float dynamically against a clean light blue background with glossy and tactile surface finishes.

Style

Horizontal, Commercial, playful, Glossy, Tactile

Techniques

3D render / CGI

Industries

Enterprise & B2B Software

Color

Silver (20%)
Royal Blue (40%)

Background

Gradient

Context

Advertising Campaign