Saks
Spring Summer Social Campaign 24
Brand
Date
Apr 2026
Description
Saks presents its Spring Summer Social Campaign 24, a lifestyle-focused project capturing a sun-drenched coastal retreat. The production features a series of candid, live-action shots set against beachside and maritime backdrops, including shorelines, pools, and yacht decks. Leaning into a warm aesthetic, the campaign highlights resort attire and accessories through natural light and dynamic movement. Toby Jacobs provided production support for the creative execution.
Style
Lifestyle, Horizontal, playful, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Pure White
Background
Sandy Beach
Context
Social Media / Short Form Video
Associated creatives
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