Saks: Spring Summer Social Campaign 24
Brand
Date
Apr 2026
Description
Saks presents the Spring Summer Social Campaign 24, a lifestyle-focused project highlighting the brand's latest resort and swimwear collections. Filmed in a sun-drenched coastal setting, the campaign captures the ease of a beachside vacation through candid, live-action footage of models across sandy shores, pool decks, and yacht excursions. Technically, the project leans into warm, natural lighting to elevate the vibrant aesthetic of the collection. The editing approach favors dynamic movement, blending spontaneous lifestyle moments with structured, high-fashion presentation.
Style
Lifestyle, Horizontal, playful, Warm
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Sandy Beach
Context
Social Media / Short Form Video
Associated creatives
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