Saks: Men's Haul
Brand
Date
May 2023
Description
Saks presents Men's Haul, a fashion campaign highlighting the latest streetwear collections. The project leans into a vibrant aesthetic, featuring a dynamic dance sequence set against a high-contrast interior of orange walls and yellow accents. Produced by Golden Projects, the live-action spot utilizes energetic framing to showcase the fit and detail of the garments. The production aesthetic draws from 1980s visual cues, creating a youthful atmosphere that anchors the commercial project within the broader fashion landscape.
Style
Horizontal, Commercial, 1980s
Industries
Color
Pure White
Navy
Jet Black
Background
Living Room
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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