Saks
I Used To Be A Farmer's Market Tote Bag Girl
Brand
Date
May 2023
Description
Saks presents this fashion campaign featuring a curated selection of seasonal apparel and luxury accessories. The commercial project captures models styled in vibrant textures and contemporary garments within residential interior environments, leaning into a polished aesthetic across a series of vignettes. Produced by Golden Projects, the live-action technique utilizes a mix of natural and interior lighting to emphasize the bold color palette of the collection. The production focuses on detailed styling, ranging from patterned blouses to footwear, framed through a horizontal format.
Style
Horizontal, Commercial
Industries
Luxury Fashion Houses
Color
Violet
Burgundy
Background
Living Room
Context
Advertising Campaign, Social Media / Short Form Video
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