Saks: 2022 Q1 Spring Branding Film :30
Brand
Date
May 2023
Description
Saks presents its 2022 Q1 Spring branding film, a :30 commercial spot that captures the energy of the season through a sequence of candid, movement-driven vignettes. Featuring a diverse cast, the film moves between sun-drenched interiors and coastal settings, emphasizing the tactile nature of the collection’s designer apparel. Produced by Golden Projects, the campaign leverages natural light to showcase vibrant textures and a contemporary aesthetic. The visual narrative shifts from dynamic group interactions to intimate moments of digital browsing, highlighting the intersection of modern lifestyle and luxury retail.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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