Russh
Not Yours
Brand
ProjectNot Yours
Date
Jan 2025
Description
Not Yours is a beauty and fashion editorial produced for Russh, featuring a series of intimate portraits that explore minimalist aesthetics and graphic styling. The project leans into a clean, editorial look, using soft, directional lighting to emphasize skin textures and subtle, artistic makeup applications. Creative direction is led by Justin Woo, who frames the subjects against neutral studio backgrounds to highlight contrasts in color and texture. The work incorporates elements of analogue film techniques and natural light, resulting in a cohesive, stripped-back visual approach.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Background
White Seamless
Context
Editorial
Associated creatives
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