Running Order
Brand Identity
Aug 2024
Running Order presents a comprehensive brand identity system anchored in a monochromatic green aesthetic. Developed by Studio Loutsis, the visual language integrates cinematic photography with experimental graphic design to build a high-contrast, atmospheric world. The project utilizes long exposure techniques and moody neon lighting to channel an energetic, nocturnal feel across its campaign materials. The identity spans multiple touchpoints, ranging from tactile event collateral and clean typographic posters to digital motion graphics and retail environmental design. By blending gritty, low-key imagery with structured geometric layouts, the design maintains a cohesive thread between its urban, high-motion photography and its minimalist, vector-based assets. Studio Loutsis led the art direction and graphic design, supported by photography from Jack Hare and Miya Hirabayashi.
Commercial
Advertising Campaign
