Running Order’s brand identity project establishes a cohesive visual language centered on a monochromatic green palette and industrial aesthetic. The work spans environmental design, digital motion graphics, and graphic collateral, utilizing atmospheric imagery that leans into a cinematic, moody tone. By pairing long-exposure photography with bold, grid-based typography, the identity captures a sense of kinetic energy reflective of the brand's running-focused culture.
Developed by Studio Loutsis, who led the art direction and graphic design, the project integrates physical and digital touchpoints—from retail displays and event wristbands to social-first motion sequences. Photographers Jack Hare and Miya Hirabayashi contribute to the project's signature look, grounding the brand's experimental layouts in both raw, neon-lit urban photography and clean, geometric 3D-rendered compositions.
