Running Order Brand Identity 2024

Description

This photograph for the Running Order brand identity project captures a figure in motion through a heavily green-tinted night-vision style environment. The composition employs a strong motion blur effect, creating a ghostly, energetic trail as the person runs through a dark paved tunnel or corridor. The lighting is monochromatic and moody, casting an eerie emerald glow across the scene while obscuring fine facial features. Art direction and graphic design by Studio Loutsis with photography by Jack Hare and Miya Hirabayashi.

Style

Vertical, Cinematic, Moody, Desaturated

Techniques

Long exposure

Industries

Sportswear

Color

Background

Alley

Context

Advertising Campaign