Rula
On Hold
Brand
ProjectOn Hold
Date
May 2026
Description
Rula explores domestic absurdity in 'On Hold,' a cinematic commercial that leans into a distinct 1970s aesthetic. The project establishes a retro atmosphere through meticulous set dressing and warm, nostalgic lighting, featuring a narrative centered on a stylized, vintage-inspired domestic setting. Developed by Moving Brands, the film employs live-action technique to capture the scene. Sound design and post-production work were handled by Alkemy X, with Ben Conway overseeing production.
Style
Vertical, Cinematic, 1970s, Nostalgic
Color
Lavender
Khaki
Background
Living Room
Context
TVC / TV Commercial
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