Rula

Grappling

Brand

Date

Apr 2026

Description

Rula presents Grappling, a commercial for the digital health platform that leans into a high-contrast aesthetic to frame its message. The piece features two protagonists wrestling in a gymnasium, using the physical intensity of the sport to mirror the emotional weight of navigating mental health costs. With creative production led by Mischief @ No Fixed Address, the project utilizes cinematic lighting and live-action techniques to build a distinct, dramatic atmosphere. Post-production and visual effects were handled by Untold Studios and Max Cooper, while sound design and music curation were provided by Wave Studios, Birdbrain, and Zelig Sound. The project was supported by PR efforts from ABMC and editing by Arcade Edit.

Style

Horizontal, Cinematic, Clean

Industries

Apps & Digital Platforms

Color

Charcoal

Pure White

Background

Gym

Context

TVC / TV Commercial