RUFF 'n' TUMBLE PET INSURANCE / PETSURE
Every Dog Has its Dumb Day. Fergie.
Date
May 2026
Description
Ruff 'n' Tumble Pet Insurance debuts 'Every Dog Has its Dumb Day,' a humorous commercial spot centered on the unexpected expenses of pet ownership. The film features Fergie, a black and tan dachshund, in a brightly lit veterinary clinic setting. Directed by Armand De Saint-Salvy, the project leans into live-action techniques to capture the dog's expressive reaction to a veterinary bill. The production was supported by post-production from Jamie Scott and sound design by Bang Bang Studios, maintaining a warm aesthetic throughout the short-form film.
Style
Humorous, Horizontal, Commercial, Warm
Industries
Insurance
Color
Jet Black
Camel
Forest Green
Background
Hotel Lobby
Context
TVC / TV Commercial
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