Ubank
Ruby Pedder
Brand
ProjectRuby Pedder
Date
May 2026
Description
Ubank brings a stylistic focus to the fintech space with the Ruby Pedder campaign, a video production directed by Entropico. The project reimagines corporate life through a series of dynamic sequences set within office corridors and boardroom environments. Featuring talent in tailored, office-themed apparel, the film employs a desaturated color palette and rhythmic action to highlight its core aesthetic. The production utilizes live-action techniques to integrate banking-themed props and corporate artifacts, framing the brand in an energetic, high-tempo visual narrative.
Style
Vertical, Commercial, Action, Desaturated
Industries
Fintech
Color
Charcoal
Mint
Background
Office
Context
Advertising Campaign
Associated creatives
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