280 Group
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2024
Description
280 Group presents its new brand identity, a project centered on a clean, motion-forward visual language. The core animation features a vibrant green pixelated graphic that assembles into a distinct letterform against a stark, dark backdrop. Developed by Truth & Consequences, the brand identity project leans into a minimalist digital form. The work utilizes fluid motion and cinematic pacing to establish a recognizable graphic signature for the technology brand.
Style
Cinematic, Square, Minimalist
Techniques
Motion Graphics
Industries
Apps & Digital Platforms
Color
Lime
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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