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280 Group: Brand Identity

Date

Apr 2024

Description

280 Group presents its brand identity through a series of motion graphics that define the company's visual language. The animation features a pixelated green graphic assembling into a distinct letterform, set against a dark background. Executed with graphic design by Truth & Consequences, the project leans into a minimalist digital form. The work utilizes fluid motion to emphasize the brand's core identity in a concise, cinematic format.

Style

Cinematic, Square, Minimalist

Techniques

Motion Graphics

Color
Lime
Background

Solid Colour

Context

Brand Film / Corporate Video

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