Royal Life Saving Society WA
Mermates - Shellphone
ProjectMermates - Shellphone
Date
Dec 2024
Description
Royal Life Saving Society WA presents Mermates - Shellphone, a public awareness campaign designed to communicate essential water safety messaging. The film features a central protagonist on a rocky coastline, utilizing a whimsical coastal setting to anchor the narrative. Developed by agency 303 MullenLowe with production by Clockwork Films, the project employs a cinematic, live-action technique. The execution leans into humorous framing to engage the audience while maintaining its focus on safety awareness.
Style
Humorous, Horizontal, Cinematic, Warm
Industries
Public Awareness
Color
Navy
Camel
Background
Sandy Beach
Context
TVC / TV Commercial
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