Royal Life Saving Society WA: Mermates - Shellphone
Date
Dec 2024
Description
Royal Life Saving Society WA presents Mermates - Shellphone, a public awareness project focused on water safety. Developed with 303 MullenLowe, the campaign utilises a humorous, cinematic approach to deliver its message in a coastal setting. The film features a young man with a shellphone in a rocky, outdoor environment, supported by a cast of mermen along the shore. The production, managed by Clockwork Films with media placement by MediaHub, relies on live-action techniques and a warm color palette to capture its distinct visual tone.
Style
Humorous, Horizontal, Cinematic, Warm
Industries
Color
Navy
Camel
Background
Sandy Beach
Context
TVC / TV Commercial
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