Royal Life Saving Society WA
Mermates
ProjectMermates
Date
Dec 2024
Description
Royal Life Saving Society WA presents 'Mermates,' a live-action commercial campaign produced by Clockwork Films with creative direction from 303 MullenLowe. The project leans into a cinematic aesthetic, utilizing natural light to capture warm coastal tones across an outdoor setting. The narrative sequence features a young man positioned against a clear sky and ocean horizon. Through high-contrast outdoor textures and a deliberate horizontal composition, the piece maintains a focus on its public awareness mission within the non-profit sector.
Style
Horizontal, Commercial, Cinematic, Warm
Techniques
Natural light
Industries
Public Awareness
Color
Navy
Background
Rocky Coast
Context
TVC / TV Commercial
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