Royal Life Saving Society WA: Mermates
Date
Dec 2024
Description
Royal Life Saving Society WA explores water safety narratives through its Mermates commercial campaign. Developed with creative agency 303 MullenLowe and produced by Clockwork Films, the project utilizes live-action technique to translate key public awareness messaging into a visual format. The film features a narrative moment set against a coastal backdrop, utilizing natural light to establish a warm, cinematic aesthetic. By focusing on dynamic outdoor compositions, the work frames its message within a bright, clear aquatic environment.
Style
Horizontal, Commercial, Cinematic, Warm
Techniques
Natural light
Industries
Color
Navy
Background
Rocky Coast
Context
TVC / TV Commercial
Associated creatives
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