Rombaut: Reality

Dec 2024

Rombaut’s Reality project is a fashion editorial series that places technical, contemporary apparel within stark, brutalist urban environments. Photographed by Luke Abby, the imagery features model Danilo Markovic in a range of architectural settings, from industrial concrete structures to minimalist studio backgrounds. The series leans into a clean, vertical aesthetic, utilizing natural light to highlight the texture of the garments and the sharp lines of the surroundings. Hair styling by Dushan Petrovich complements the modern, often desaturated look, resulting in an editorial collection defined by its rigorous composition and raw, analogue-inspired framing.

Editorial, Vertical, Clean

Natural light

Residential Building

Advertising Campaign