RockFilter Distillery: Brand Identity

May 2024

RockFilter Distillery establishes a provocative brand identity through a series of commercial assets that merge graphic design with product-focused photography. The project, led by graphic design studio Werner Design Werks, leans into high-contrast typography and bold messaging to create a distinct visual language for the brand. The execution relies on minimalist product staging, capturing organic vodka bottles alongside custom packaging and collateral. Photography by Colin Houck utilizes hard lighting and natural light to emphasize the transparency of the glass against textured backgrounds and vibrant yellow brand elements. Julie Kucinski contributed to the creative direction and styling of the sets, which feature graphic elements and curated props such as shattered glass and lemon wedges.

Commercial, Clean, Horizontal

White Seamless

E-commerce / Product