RockFilter Distillery

May 2024

RockFilter Distillery’s brand identity project centers on a bold, high-contrast visual language that prioritizes stark graphic design and minimalist product staging. The visual system, developed by Werner Design Werks, integrates aggressive black typography against vibrant yellow accents to establish a distinct market presence within the alcoholic beverages sector. Photography by Colin Houck captures the packaging through hard, direct lighting that emphasizes the transparency of the glass bottles and the texture of the materials. Julie Kucinski contributed styling and creative direction, utilizing elements like lemon wedges, shattered glass, and raw concrete surfaces to frame the product. The project extends across static commercial photography and motion graphics.

Commercial, Clean, Horizontal

Alcoholic Beverages

White Seamless

E-commerce / Product