Capsule WD: Brand Identity

Brand

Capsule WD

Date

Sep 2025

Description

Capsule WD establishes a distinct brand identity through a cohesive blend of minimalist apparel photography and advanced motion graphics. The project leans into industrial aesthetics, utilizing clean typography and reflective metallic textures to ground its premium visual language. Execution across both lookbooks and product displays emphasizes precision and refined geometry. The project incorporates sophisticated 3D rendering and motion techniques, featuring sleek metallic elements and structured fashion layouts. Contributions from Bandit Design Group in graphic design and motion, Sandm Studio in 3D production, and Hello Different in web development unify the brand's digital presence. Complementing the technical motion assets are editorial photography by Maddy Pollard and videography from Angus Beef Media.

Style

Clean, Commercial, Minimalist

Techniques

3D render / CGI

Color

Pure White

Jet Black