Roberto Cavalli
Summer 2024 Ad Campaign
Jul 2024
The Roberto Cavalli Summer 2024 ad campaign emerges as a masterclass in luxury fashion, blending high-octane glamour with the brand's signature bold sensibilities. Under the guidance of creative director Fausto Puglisi, the visual narrative leans into a refined editorial aesthetic that celebrates movement, texture, and the storied heritage of the house. Photographer Robin Galiegue masterfully executes this vision, utilizing a mix of precise studio strobe lighting and softer natural light to emphasize the intricate details of the collection, from fiery feather-print silks to the ornate golden tiger-head hardware on signature accessories. Model Raquel Zimmermann anchors the series, her dynamic, windswept presence breathing life into the flowing, pleated silhouettes and sheer chiffon capes that define the season. Stylist Sissy Vian elevates the look with a curated selection of statement eyewear and silk scarves, while hair stylist Damien Boissinot and makeup artist Karin Westerlund craft a polished, voluminous beauty look that perfectly complements the collection’s opulent energy. By stripping back the set to neutral studio backdrops, the campaign prioritizes a minimalist composition, ensuring that the interplay of light and fabric takes center stage. This project serves as a sophisticated testament to the house of Roberto Cavalli, successfully capturing a mood of contemplative, high-fashion intensity that feels both timeless and undeniably modern in its execution.
Editorial, Vertical
Studio strobe
Luxury Fashion Houses, Fashion, Fashion
