Roberto Cavalli

Mar 2024

The Roberto Cavalli Paradise Season 24 campaign channels a sun-drenched, tropical aesthetic, balancing high-glamour evening wear with relaxed, botanical-print daywear. The collection, designed by Fausto Puglisi, is brought to life through a series of lush, warm-toned portraits and lifestyle shots that leverage natural light and golden hour settings. Captured by photographer Riccardo Dubitante and guided by fashion director Sissy Vian, the campaign uses clean, architectural backdrops and panoramic coastal views to highlight the intricate textures of sheer lace, silk, and fringed leather. From dramatic, moody twilight scenes featuring the brand’s signature animal motifs to crisp, studio-lit commercial portraits, the execution focuses on vibrant color palettes and metallic hardware details. Technical highlights include consistent use of warm color grading and an editorial approach that shifts between vibrant outdoor natural light and refined, low-key indoor settings.

Vertical, Warm, Editorial

Luxury Fashion Houses

Advertising Campaign