RM brings a nostalgic sensibility to this 40-second commercial spot, set within a retro, wood-paneled office space. The project features three men engaged in a collaborative workflow, captured through a cinematic and moody lens.
The production, handled by GREATERGOOD, utilizes warm practical lighting to ground the performance in a lived-in, period-inspired environment. The execution emphasizes a live-action technique that leans into the rich, tactile details of the set, from the framed gold record to the vintage office equipment.
