Brand
ProjectNever Still | Rosé
RIMOWA Never Still | Rosé 2025
Associated creatives
Tags
Description
This commercial video for Rimowa's Never Still campaign stars singer Rosé navigating various modern environments with signature metallic luggage. The piece moves seamlessly between a sleek loft interior, urban street scenes, and backstage spaces, capturing moments of quiet reflection and active travel. Cinematic lighting and refined color grading emphasize the reflective aluminum textures of the suitcases alongside contemporary wardrobe choices. The narrative highlights themes of personal journey and exploration against metropolitan backdrops.


