RIER

Oct 2025

The Rier Winter 2025 campaign explores a refined dialogue between architectural structure and raw material. Captured by photographer Alessandro Furchino Capria, the editorial series utilises natural light to cast focus on the collection’s minimalist silhouettes and varied textile depths. Art directed and styled by Jérôme André, the campaign leans into a neutral, desaturated palette. The images place models against stark white studio backgrounds and sparse interior settings, incorporating raw wooden elements and wrought-iron detailing to ground the fashion in a contemporary, clean aesthetic. Collaborators contributing to the production include hair stylist Alexander Soltermann and makeup artist Thierry Do Nascimento, who maintained an understated beauty approach to complement the focus on garment construction. With casting by William Lhoest and set design by Eleonora Succi, the campaign features models including Laura Morgan and Benjamin Carion.

Editorial, Horizontal, Clean

Natural light

Designer Fashion

White Seamless

Advertising Campaign