Logo
Pixelated stitch-style alphabet and punctuation characters displayed on a solid dark grey background.
Three vertical posters featuring geometric and typographic branding designs displayed inside a storefront window.
Large black billboard with text make your mark mounted on a weathered brick wall above a paved street
A black poster featuring pixelated typeface designs lying flat on a textured concrete surface under diagonal shadows.
Graphic design typography spelling symbols using repeated R symbols against a solid black background.
A digital tablet displaying the RGD Branding Awards website rests on a white surface with a white stylus pen below it.
Three framed graphic design posters mounted on a grey brick wall showcasing bold typography and circular patterns.
Large white dotted typography spelling 2023 RGD BRANDING AWARDS set against a solid dark grey background.
Pixelated stitch-style alphabet and punctuation characters displayed on a solid dark grey background.
Three vertical posters featuring geometric and typographic branding designs displayed inside a storefront window.

RGD Brand Identity 2023

About

RGD collaborated with RETHINK to develop a comprehensive brand identity system centered on modularity and typographic precision. The project integrates a versatile visual language, utilizing custom fonts constructed from repeating geometric symbols and halftone dot patterns. The identity spans multiple touchpoints, ranging from static collateral and large-scale outdoor billboards to digital interface design and motion graphics. The execution leans into a stark monochrome palette, employing minimalist layouts to contrast against industrial environments like textured brick and raw concrete. Technical execution highlights include precise grid-based typography and fluid particle animation, emphasizing a clean and structured aesthetic across both printed media and screen-based applications.

Brand

RGD

Credits

RETHINK
Graphic Design

Styles

HorizontalCommercialCleanMinimalist
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