RGD

Aug 2023

RETHINK delivers a comprehensive brand identity system for RGD, defined by a rigorous application of minimalist typography and geometric precision. The project leans into a monochrome aesthetic, utilizing complex halftone patterns and repeating symbolic motifs to build a cohesive visual language across both digital and physical touchpoints. The system features custom letterforms constructed from intricate cross-stitch textures and circular registered trademark icons. These graphic elements appear across diverse platforms, from high-contrast urban billboards and storefront installations to digital interface displays. The design execution prioritizes structured hierarchy and clean alignment, anchored by a dark, textured color palette that maintains consistency whether applied to print or dynamic motion graphics.

Horizontal, Commercial, Clean, Minimalist