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RGD: Brand Identity

Brand
RGD
Date

Aug 2023

Description

RGD collaborated with RETHINK to develop a comprehensive brand identity system centered on modularity and typographic precision. The project integrates a versatile visual language, utilizing custom fonts constructed from repeating geometric symbols and halftone dot patterns. The identity spans multiple touchpoints, ranging from static collateral and large-scale outdoor billboards to digital interface design and motion graphics. The execution leans into a stark monochrome palette, employing minimalist layouts to contrast against industrial environments like textured brick and raw concrete. Technical execution highlights include precise grid-based typography and fluid particle animation, emphasizing a clean and structured aesthetic across both printed media and screen-based applications.

Style

Horizontal, Commercial, Clean, Minimalist

Color
Pure White
Jet Black

Associated creatives

RETHINK
RETHINKGraphic Design
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