RGD Brand Identity 2023

Description

This graphic design piece for the RGD brand identity project by RETHINK showcases a dark poster featuring pixelated typography made entirely from the registered trademark symbol. The poster lies flat on a raw concrete surface, partially crossed by sharp, diagonal shadows from overhead architectural elements. Natural light illuminates the scene, highlighting the subtle paper texture of the poster and the rough grain of the surrounding floor. The composition focuses squarely on the printed sheet, presenting clean lines and geometric layout.

Style

Horizontal, Commercial, Clean, Matte

Techniques

Natural light, Screen print / silkscreen

Color

Background

Concrete Texture

Context

Advertising Campaign