Renault presents The Ultimate Race, an international automotive campaign that highlights the brand’s focus on high-performance electric vehicles. The visual narrative centers on garage preparations and high-stakes speed, utilising a moody blue and yellow colour palette to build tension.
Produced by Quad with agency Publicis Conseil, the campaign employs cinematic tracking shots and slow motion to capture the intensity of the track. Mamma Team provided production services, while Firm Studio and Prodigious Paris managed the post-production and VFX to refine the vehicle styling. START REC handled the sound design, completing the live-action aesthetic.
