Renault Roland Garros 2025

About

Renault explores the intersection of movement and atmosphere in this cinematic campaign for Roland Garros. The film captures a series of transient moments, moving from the silhouettes of a sunset-drenched sky to the quiet detail of urban textures. The project leans into a nostalgic visual language, utilising analogue-inspired film grading and warm, golden lighting to ground the automotive narrative in a structured, architectural setting. The production was spearheaded by agency Publicis Conseil, with production services provided by Iconoclast Paris. Technically, the work employs a live-action technique to contrast reflective close-ups with wide-angle urban pacing. Post-production and VFX were managed by Prodigious, while the project's soundscape was developed by Start Rec.