Renault: For you to change nothing, we change everything
Brand
Date
Jan 2025
Description
Renault presents a new campaign for its latest electric vehicle, bridging the gap between heritage design and modern mobility. The film, titled 'For you to change nothing, we change everything,' adopts a retro aesthetic that contrasts contemporary automotive sequences with nostalgic, vintage-styled footage. Guided by the creative team at Publicis Conseil, the spot leans into a playful narrative. Production by Big Productions and post-production by Prodigious employ analogue film techniques, including Super 8 grain and specific framing, to evoke a cinematic feel throughout the wooded landscape setting.
Style
Horizontal, Cinematic, playful, 1980s
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Navy
Camel
Background
Woodland
Context
TVC / TV Commercial
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