Reebok Basketball: Communication One
Brand
Date
Apr 2026
Description
Reebok Basketball presents Communication One, a cinematic sports campaign that leverages moody, low-key lighting to establish a grounded visual tone. The production features a series of intimate, high-contrast portraits alongside wide-angle sequences filmed in a grand, architectural setting. Technically driven by live-action cinematography and a matte visual treatment, the project highlights group dynamics and individual profiles. Production services were provided by HPLA and Ben Conway, with William McVay overseeing post-production and VFX.
Style
Horizontal, Cinematic, Moody, Matte
Industries
Color
Jet Black
Pure White
Background
Virtual Production Background
Context
Brand Film / Corporate Video
Associated creatives
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