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Red Wing: Will Your Wings

Brand
Red Wing
Date

Oct 2024

Description

Red Wing presents 'Will Your Wings,' a documentary-style project exploring the brand's heritage through a lens of enduring craftsmanship. The visual narrative relies on a curated montage of historical photographs, handwritten notes, and archival footage to trace the legacy of its leather footwear across generations. The execution leans into a retro aesthetic, utilizing analogue film techniques and vintage-colour photography. By interspersing candid portraits with close-ups of craft details, the project frames the boots as a constant element within a changing historical backdrop. Creative direction and production for the campaign were led by Wieden+Kennedy New York.

Style

Documentary, Horizontal, Retro

Techniques

Analogue / film

Industries
Footwear
Context

Advertising Campaign, Brand Film / Corporate Video

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