Red Wing presents Hammer, a commercial campaign highlighting industrial labor through a lens of raw, kinetic action. The project focuses on the physicality of construction work, featuring a subject equipped in protective high-visibility gear during an active demolition sequence.
Executed with live-action techniques and natural light, the film leans into the grit of the trade. The production was spearheaded by agency Wieden+Kennedy New York, with production support from Park Pictures US and The Specialists. Post-production and visual effects were managed by Preymaker and Rare Medium TV, with sound design by duotone audio and editorial work by Cabin Editorial.
