Red Wing: Hammer

Dec 2025

Red Wing presents Hammer, a commercial campaign highlighting industrial labor through a lens of raw, kinetic action. The project focuses on the physicality of construction work, featuring a subject equipped in protective high-visibility gear during an active demolition sequence. Executed with live-action techniques and natural light, the film leans into the grit of the trade. The production was spearheaded by agency Wieden+Kennedy New York, with production support from Park Pictures US and The Specialists. Post-production and visual effects were managed by Preymaker and Rare Medium TV, with sound design by duotone audio and editorial work by Cabin Editorial.

Horizontal, Commercial, Action, Clean

Natural light

Construction Site

Advertising Campaign, Brand Film / Corporate Video