Red Wing: Shelly Abbott

May 2022

Red Wing’s portrait of Shelly Abbott channels the brand’s heritage through a blend of personal narrative and industrial grit. The film follows a domestic, quiet reflection in a dimly lit kitchen before transitioning to an active, nocturnal worksite marked by heavy machinery and equipment transport. Produced and finished by Farm League, the project utilizes cinematic, desaturated tones to bridge the gap between intimate storytelling and the physical environment of manual labor. The execution relies on a low-key lighting approach that highlights the textures inherent in the industrial setting.

Horizontal, Cinematic, Desaturated

Low-key / chiaroscuro

Brand Film / Corporate Video