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Red Bull: One Shot

Date

Oct 2023

Description

Red Bull's 'One Shot' is a high-octane automotive film capturing the technical precision of professional motocross performance. The footage follows a rider through a series of aerial jumps and maneuvers on a rugged, dusty track. The project leans into a cinematic visual language, utilizing slow motion to emphasize the scale of the jumps against an open sky. Tracking shots and tight framing highlight the intensity of the athlete’s focus during the high-speed maneuvers.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries
Color
Pure White
Navy
Background

Road

Context

Advertising Campaign, Social Media / Short Form Video

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