RBC Canada
Crochet
Brand
ProjectCrochet
Date
Jun 2026
Description
RBC Canada explores the intersection of personal creativity and financial management in this commercial spot, 'Crochet.' The film centers on a young woman managing her digital budget on a tablet while surrounded by a cozy, yarn-filled living room workspace. Produced by Scouts Honour with creative direction from Battery, the piece relies on warm, polished visuals and a tactile, live-action technique. The production emphasizes a vibrant, creative lifestyle, bridging the gap between artistic hobbies and financial tools.
Style
Horizontal, Commercial, Warm, Polished
Industries
Banking
Color
Royal Blue
Beige
Pure White
Background
Living Room
Context
TVC / TV Commercial
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