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RBC Canada: Crochet

Date

Jun 2026

Description

RBC Canada explores the intersection of personal creativity and financial management in the 'Crochet' commercial. Produced by Scouts Honour and created by Battery, the film depicts a home setting where live-action footage captures a relaxed, creative lifestyle. The production leans into warm, polished aesthetics to highlight the integration of digital tools within a tactile environment. Featuring a central performance that balances digital budgeting with traditional crafting, the piece utilizes a vibrant visual approach to ground financial themes in a familiar, everyday context.

Style

Horizontal, Commercial, Warm, Polished

Industries

Banking

Color
Royal Blue
Beige
Pure White
Background

Living Room

Context

TVC / TV Commercial

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