IKEA: Scrap Ballet
Brand
Date
Mar 2024
Description
IKEA’s Scrap Ballet commercial captures a rhythmic dance between two individuals within a contemporary kitchen setting. The narrative centers on the intersection of culinary preparation and choreography, highlighting modern cabinetry and open-plan design through a series of fluid movements. The film utilizes warm interior lighting to draw focus to the sleek surfaces of the kitchen environment. With music supervision provided by Grayson Music, the piece leans into a live-action technique that frames domestic routines as a choreographed performance.
Style
Horizontal, Commercial, Warm
Industries
Color
Mustard
Royal Blue
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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