Rao's
Same Story
Brand
ProjectSame Story
Date
Jan 2025
Description
Rao’s 'Same Story' captures an observational narrative focused on the origins of ingredients. The film follows an elderly farmer harvesting ripe tomatoes in an open agricultural field, utilizing natural light to highlight the raw texture of the produce. The project leans into a documentary aesthetic with a warm, earthy color palette. Developed by agency BSSP, the production was supported by Voyager and Eyeline Pictures, with post-production and visual effects provided by Leap Year Post and Rascal.
Style
Documentary, Horizontal, Warm
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Crimson
Denim
Background
Agricultural Land
Context
Advertising Campaign
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