Ralph Lauren: Summer Capsule - HERO
Brand
Date
May 2021
Description
Ralph Lauren presents the Summer Capsule, a fashion campaign defined by its focus on seasonal tailoring and vibrant textiles. The project moves through a series of composed looks, featuring tailored suits, patterned silk shirts, and dresses. Captured in a live-action commercial format, the work utilizes a neutral studio backdrop to emphasize garment movement and refined textures. The visual execution leans into soft lighting to accentuate the collection's seasonal palette and clean silhouettes.
Style
Vertical, Commercial
Industries
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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