Ralph Lauren: Summer Capsule - Cocktail Dress

May 2021

Ralph Lauren presents a focused look at their Summer Capsule collection, featuring the refined aesthetic of a silk cocktail dress. This lookbook-style fashion presentation centers on the movement and drape of the garment, captured through a live-action technique that highlights the fluid nature of the fabric. Directed by the internal creative team at Ralph Lauren, the project utilizes a neutral studio setting to maintain a polished, editorial focus. Soft light and directional shadow work serve to emphasize the texture of the silk, alongside close-up portraits that detail the garment’s construction. The vertical execution is tailored for a mobile-first viewing experience.

Editorial, Vertical, Polished

Soft Light

White Seamless

Advertising Campaign