Ralph Lauren: Purple Label Spring 2019
Brand
Date
Nov 2025
Description
Ralph Lauren presents the Purple Label Spring 2019 collection through a refined fashion film featuring actor Akira. The project moves through a series of structured wardrobe changes, from sharp tailoring in white suiting to layered monochromatic looks and detailed casualwear. Executed with a focus on clean lighting, the film utilizes graphic overlays and clock motifs to underscore a sophisticated tone. The production integrates live-action technique with a minimalist studio setting to highlight textures and luxury accessories, with sound design and music curation by MAS-Music and Strategy.
Style
Vertical, Commercial, Monochrome, Clean
Industries
Color
Pure White
Jet Black
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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