Ralph Lauren: Polo
Brand
Date
Apr 2024
Description
Ralph Lauren’s latest campaign for Polo captures a series of candid interactions within a lush, floral garden setting. The film highlights the collection’s classic apparel through an elegant lens, focusing on movement and texture. Utilizing a nostalgic color grade and natural light, the project adopts a documentary-style approach to fashion storytelling. The execution creates a tranquil atmosphere, pairing an analogue film aesthetic with a clean, timeless visual composition.
Style
Documentary, Horizontal, Clean, Nostalgic
Techniques
Analogue / film, Natural light
Industries
Background
Garden
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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